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Incentives have no place in Voice of the Customer surveys
Whether it’s tracking social media sentiment or surveying customers, the majority of businesses have some form of Voice of the Customer activity in place. The worrying thing is that many of these...
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Thinking about kicking off some research? Ask yourself these questions first!
Guiding research decisions Asking yourself the following questions will really help you identify the validity of undertaking any research project. It’s always a good idea to question thoroughly at...
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